Sunday, 5 February 2012

Analysing Semiotics and Polysemic Meanings

So we recently learnt what semiotics and polysemic meanings were.
Here is what I found whilst analysing the front cover of a vibes magazine:

When you look at the main image by itself you see two men, wearing 'gangster' clothing, chains, jewellery and hats. If the picture was on its own you would assume that the two men looked dangerous. The text on the front cover then changes your view on the picture and shows that these two men are '50 Cent and Eminem' (two rap artists), and their article is about power, paper (money) and perseverance.                                          The magazine used semiotics (which is the science of the life of signs and sign systems in society), of two men who looked dangerous on their front cover. However I also realised that they used the polysemic meaning (which is the way that some signs can mean lots of different things to different people rather than assuming the sign means single things to everyone); the people who the magazine maybe isn't targeted at would think that the men looked dangerous and horrible, whereas the magazines target audience who most likely know who the men are would know that this is not the case. 
The text on the cover also anchors the picture as it tells you the meaning of the main image and who the article is about. 
The main piece of text on the front cover also has a different coloured background to show that is it the most important piece of text on the cover (as well as the title of the magazine). The cover has more cover lines which are in two different colours, showing the importance of each article within the magazine. 

From this research, I now know how and when I should use different coloured pieces of texts and what semiotics and polysemic meanings are, which I can successfully use in my final magazine.

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